Director of Admissions and Marketing

Overview

Do you have a passion for working with seniors? Are you a team player with a drive for exceeding sales goals? Do you have compassion, empathy, and superior listening skills?

We are seeking an experienced Director of Admissions and Marketing to maintain maximum occupancy in our assisted living community. In this leadership role, you will partner with our Director of Community Relations and Marketing to generate and close qualified leads. From discovery through inquiry calls and visits, to solution-finding and relationship-building during tours, you will work with families and seniors to help them discover why our community is the perfect home for their retirement.

The right person for this role will have excellent communication and multi-tasking skills; strong attention to detail; a desire to work in a fast-paced environment; and a passion for improving the lives of older adults.

This is an incentive-based position which may include bonuses or commission plans.

Key Responsibilities

• Achieve and maintain maximum occupancy by implementing an effective marketing, sales, admissions, resident relations, and community outreach program.
• Oversee the telephone and website inquiry process and protocol.
• Conduct presentation tours and make home visits to prospective residents, if necessary.
• Manage the resident application and admissions process in accordance with company procedures and regulatory requirements.
• Coordinate and communicate with department managers (and families as appropriate) each resident admission, move-in, care level change, transfer, and move-out notification, including processing related paperwork.
• Ensure community is presentable for tours at all times, including model and vacant apartments, and all staff are trained in proper customer service to consistently uphold our mission in all interactions.
• Implement and manage an effective resident and family orientation and transition program.
• Utilize and maintain accurate record-keeping for contacts, leads, referrals, and activities in database. Produce and submit reports to the Home Office as required and scheduled, e.g., occupancy reports, marketing status reports, material inventory reports, and tracking reports.
• Rotate as “Manager on Duty” with department supervisors.
• Complete in-service staff training and seminars to ensure requirements are met.
• Other tasks as requested by supervisor

Qualifications

• Bachelor’s Degree in related field
• Three years demonstrated experience in driving sales and achieving results (previous senior living or medical industry experience preferred)
• Excellent communication, resident relations, organizational skills, and leadership ability
• Must possess the ability to deal tactfully with personnel, residents, family members, visitors, government agencies/personnel, and the general public
• Knowledge of medical terminology as well as Medicare, Medicaid, private and long-term care insurances preferred

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